Strategic Objectives
Our Mission is to Ensure Sustainability & Excellence in the Global Yachting Industry
Strategic Objectives
[These are the things that we are either doing now or are planning to start doing within the 3-5 year period]
Sustainability
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Profit = Action
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Grow our Marketplace
Work with industry partners and associations to develop and implement a programme of activities to position Superyachting favourably in order to promote a positive awareness in new potential clients. -
Engage with Regulators
Actively participate in setting/amending regulations—in cooperation with other associations—to increase congruence with the needs of the Superyacht Industry.
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Grow our Marketplace
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People
- Promote New Talent Outreach Capture
and circulate Best Practices in the presentation and promotion of Superyacht Industry career opportunities (afloat and ashore) to educational and vocational institutions. -
Engender Professional Collaboration
- Deliver a series of events across the year and around the globe to bring industry professionals together to meet and network.
- Facilitate collaboration between multiple industry associations on industry issues through a structured series of meetings across the year.
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Facilitate Education and Development
- Arrange seminars and panel presentations on key topics at appropriate venues.
- Participate in conferences and symposia to present key industry information and insight.
- Promote New Talent Outreach Capture
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Planet = Environment
- Collaborate on SMART Yachting concept
Work with leading associations and individuals in this field to develop and promote a concept that will actively demonstrate the ways that superyachts can and do reduce their environmental impact. - Support those organisations that have an ocean advocacy mission and approach compatible with Superyachting.
- Collaborate on SMART Yachting concept
Excellence
- Promote Professionalism
Deliver programmes to capture qualification, certification and activity history for individuals working in the Superyacht industry. - Business Practices
Develop and implement a broad industry programme to define and promote good business practices specific to Superyachting. -
Recognition through Awards
Deliver an annual peer-reviewed awards programme for this industry:- Leadership
- Design
- Business
- Innovation
- Environment
- Distinguished Crew
- Artisan Award
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